Get Gutsy With: The sustainable fashion founders of Cloth & Co.

Carla Oates
Carla Oates The Beauty Chef Founder & CEO

Cloth & Co. was founded by Daisy and Caroline, a mother-daughter duo who share a passion and commitment for positive environmental and social change. Not only do they source the highest quality materials that are 100% natural and biodegradable, but they also focus on making a positive impact on the lives of the people who make their products.

They partner with women’s cooperatives, artisan communities and small ethical factories where people are treated with respect. Plus, all stages in the production process are independently certified from farm to stitch.

We sat down with the inspiring changemakers to discuss their approach to wellness and learn how we can all make more sustainable fashion choices.

What is your mission at Cloth & Co.?

Our mission is to shape a brighter future through the creation of meticulously crafted clothes that challenge the limits of responsibly sourced and ethically produced materials. As a brand, we are dedicated to offering fulfilling and dignified employment opportunities to women across our entire production journey, from the very inception of our materials to the final stitch of our creations.

At our heart, we prioritise people, planet, and prosperity, infusing these principles into the essence of every decision we make. We are committed to minimising our environmental footprint and catalysing positive transformation within our industry.

What is one thing we can all do to make more sustainable fashion choices?

Read the composition labels. Understand the fibre composition of your garments and be discerning about the impact of those fibres, not only on you and your skin but on the environment. We are accustomed to checking the ingredients of the food we eat and we need to start doing the same for the clothes we wear.

A second and equally important choice is researching and understanding the brands you purchase from and whether they align with your values. Support brands that are not just doing no harm, but are actively doing good!

What does wellness mean to you?

Wellness, to us, is about achieving a balanced and fulfilling life. It's the harmony of mental clarity, physical health and spiritual connection. It involves taking care of our bodies, nurturing our minds, and seeking meaning and purpose in everything we do.

Additionally, it means being mindful of our impact on the environment and fostering positive social connections. In essence, wellness is a continuous pursuit toward a healthier and more fulfilling life.

What is one thing you do every day to make your day more super? 

A connection with nature, whether it be the bush or the ocean. We live on Sydney’s northern beaches and that aspect of our lifestyle is very important to us. There is nothing more calming than the fresh sea air, and we can’t imagine living anywhere else.

Our love of nature transcends our choice of natural fibres in clothes to the products we use and the ingredients in what we consume. We love fresh ingredients and try to go to the produce markets as often as we can. We like to start the day with a super green smoothie with banana, apple, passionfruit and The Beauty Chef's DAILY SUPERGREENS powder, followed by a mid-morning top-up with sourdough toast, avocado and goats cheese topped with fermented veggies and of course a really good coffee!